Can you imagine dreaming about fairy tale fantasies and magical moments of mythical creatures dancing around in your subconscious mind. These creative images are what sparked the creation of Doe Deere’s present career of CEO and founder of Lime Crime Cosmetics that was launched online back in 2008. Born in Russia, now living in Los Angeles, CA Doe Deere has built a brand that is very unique and original.
Starting out as a fashion designer after dropping out of the Fashion Institute of Technology school in New York. Doe was able to launch her first clothing designs on eBay and began her pursuit of becoming an entrepreneur in the fashion industry in 2004. Not fully satisfied with her clothing line. Doe began to take part in making her own make-up to help her market her clothing designs that she modeled on her website. Completely immersed in the love of creating colors and just being who she is Doe was able to embark her passion and love for make-up and incorporate her ideas of fairy tales and story telling into her make-up line named Lime Crime.
For the last 10 years Doe has been running the make-up game with her bold and colorful cruelty-free and vegan make-up. She prides herself for her love of animals and all things beatiful thus making her Lime Crime make-up mascot a unicorn, which represents individuality, creativity and kindness to all animals. She has been recognized as a trendsetter in the make-up industry and credits her success to social media that was able to provide a platform for her to showcase her creative make-up ideas through blogs and and tutorials.
Doe Deere has taken her create ideas to the next level. She has been able to take her vision that stemmed from her not seeing colorful things as often, hence born in Russia and was able to imagine all of the quirkiness we see today. Doe will continue to create these unique collections of color and push herself to always stay relevant and keep offering something different than any other cosmetic company out there.
How a thought can become an ideal that you are able to make into reality is called living your dreams. This is the mantra that inspires Doe Deere and motivates her til this day to to keep going. She wants the younger generation to know that it’s okay to be passionate about something and to express yourselves no matter what. Being you is the best business you could possibly get into.
Visit www.doedeere.com to learn more.