What a Dream Come True

Can you imagine dreaming about fairy tale fantasies and magical moments of mythical creatures dancing around in your subconscious mind. These creative images are what sparked the creation of Doe Deere’s present career of CEO and founder of Lime Crime Cosmetics that was launched online back in 2008. Born in Russia, now living in Los Angeles, CA Doe Deere has built a brand that is very unique and original.


Starting out as a fashion designer after dropping out of the Fashion Institute of Technology school in New York. Doe was able to launch her first clothing designs on eBay and began her pursuit of becoming an entrepreneur in the fashion industry in 2004. Not fully satisfied with her clothing line. Doe began to take part in making her own make-up to help her market her clothing designs that she modeled on her website. Completely immersed in the love of creating colors and just being who she is Doe was able to embark her passion and love for make-up and incorporate her ideas of fairy tales and story telling into her make-up line named Lime Crime.


For the last 10 years Doe has been running the make-up game with her bold and colorful cruelty-free and vegan make-up. She prides herself for her love of animals and all things beatiful thus making her Lime Crime make-up mascot a unicorn, which represents individuality, creativity and kindness to all animals. She has been recognized as a trendsetter in the make-up industry and credits her success to social media that was able to provide a platform for her to showcase her creative make-up ideas through blogs and and tutorials.


Doe Deere has taken her create ideas to the next level. She has been able to take her vision that stemmed from her not seeing colorful things as often, hence born in Russia and was able to imagine all of the quirkiness we see today. Doe will continue to create these unique collections of color and push herself to always stay relevant and keep offering something different than any other cosmetic company out there.


How a thought can become an ideal that you are able to make into reality is called living your dreams. This is the mantra that inspires Doe Deere and motivates her til this day to to keep going. She wants the younger generation to know that it’s okay to be passionate about something and to express yourselves no matter what. Being you is the best business you could possibly get into.


Visit www.doedeere.com to learn more.

Kate Hudson’s Fabletics Could Make Amazon Concerned

Anyone who has bough apparel online in recent years knows that Amazon has become the king of this space, and when it pertains to the women’s active-wear industry, this retailer is pulling in 20 percent of the total sales. If Amazon thinks they can just kick back and enjoy riding this wave for the foreseeable future, they may want to take a closer look in the rear-view mirror. Kate Hudson’s Fabletics has been gaining ground on the e-commerce giant and $250 million in sales in only a few years could mean we may have a new leader in this space very soon.


Hudson elaborated on the success of her company, and most of the credit went to the sales process of reverse-showrooming and her rewarding membership program. This athleisure brand is high-quality and low pricing that appeals to the masses, but look how things are transpiring down at the Fabletics stores in the mall to get a real feel for the success of this company. On any given day, you will see women of all ages trying on the latest pieces of women’s active-wear, shopping for deals, taking the Lifestyle Quiz, or just walking in to activate their Fabletics membership. The real power of the sales process here at Fabletics actually occurs when these same women are shopping at the e-commerce website of Fabletics.


When all these women who have been trying on workout apparel at the retail Fabletics stores head to the online site, they really get excited. Everything that was tried on will now appear online too, so if a pair of yoga pants fit perfectly in the store, all the guesswork of picking a size has been eliminated online. These customers can simply surf the huge online inventory at the Fabletics website, adding new arrivals and different colors than they tried on in the store. Hudson says shoppers who used to buy a single piece in the store will buy half a dozen online. That is how you sell $250 million in high-quality active-wear in three years.


Kate Hudson’s Fabletics is changing the buying experience for women looking for fresh and fun styles in the workout niche. The company has discovered how to take potential buyers and convert them to loyal customers. The success of Kate Hudson’s Fabletics appears to be for the long-term, and e-commerce sites like eBay or Amazon need to start paying closer attention to the sales process that is working here or they run the risk of being run over.