The Strategic And Inspiring Career Of Lori Senecal

In an article on Salary, Lori Senecal became the CEO of CP+B Global Partners in 2015 but will be leaving at the end of the year. While with the company she landed the account for American Airlines. This was a major accomplishment as they have been with TM Advertising for 25 years. The preparations are already in place to make sure the transition is smooth when Lori retires from the company.

Danielle Aldrich has recently been promoted to president of CP+B West including CP+B Los Angeles and CP+B Boulder. She was previously one of the managing directors for CP+B Boulder. She also helped in the American Airlines campaign as well as Hershey’s. The company has ten offices and they are all under the leadership of entrepreneurs. Their passions are in the growth of CP+B all over the world. Their regional leaders add creative and strategic talent that enables the company to better share their resources.

According to The Drum, Lori Senecal has had a tremendous impact on the culture and business strategies of CP+B. She is collaborative, inventive and agile with an incredibly strong flair for the market. The development and growth of the company have been fueled by her leadership abilities and focus on talent. Her efforts made her the creativity innovator of the year and an agency executive to watch according to the Advertising Age.

Lori’s work with the MDC Partner Network drove the strategic vision of the company. Her work with the company’s partner agencies fueled the growth of the company and their network. In her career she was also the CEO of kbs+. She grew the domestic agency from 250 employees to 900 worldwide employees. Her leadership caused Crain’s to recognize the business as one of the best places to work in New York City. They also made the list for standout agencies by the Advertising Age. Lori held the position of President for the company’s flagship agency of McCann Erickson located in New York.

Lori Senecal was given the honor of being called one of Advertising Age’s women to watch and then received the Quantum Leap award for innovation and leadership. She additionally serves on the Board of Directors for the Ad Council. She also recently spoke at the 3% conference.

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